Trends

White on White

White remains a favourite colour for this season. More and more brands are using white in their collections this time of the year and for Eid Collections. 

Beat the heat staying fashionable and chic this summer. We have got some options for you from Kayseria, BeechTree and Generation :)

Yellow remains our favourite colour this season. Have a look how different brands are using yellow this season.

Blue and white get along well with each other. You can either wear white on blue or blue on white. We absolutely love the waistcoats bringing back the royalty!

Mehreen Syed the best Pakistani model to follow on Social Media Accounts

The stunning top Pakistani model who has been ruling the ramp for over a decade and gracing the covers of many local and international magazines has a lot of fan following. She is ever active staying connected to her fans on facebook, instagram, twitter and snapchat. 

Here are the reasons why we all love to follow her: 

Instagram : 

She has 424,000 followers at the moment which makes her one of most influential model on Instagram. Mehreen likes to give her instagram posts a very personalized touch. She makes sure that she puts the best images about latest fashion trends, happenings in her life, events, bts images from the shoots and a lot more. By following her account we know that she loves to travel, like her role as a super mom equally and she is a big foodie. She has a super toned body anyway.

Mehreen making a statement in a Black Reoberto Cavalli Dress styled to perfection.

A bts image from her upcoming L'Oreal Pakistan campaign.

Sharing a moment with her daughter Aman.

If you are a fashionista, fitness freak, traveller or a working mom Mehreen's instagram account gives a perfect insight into how she balances her life. The best part about her presence on social media is that she herself replies to her fans :)

Follow her at imehreensyed

Facebook

She has over 276K followers on her facebook. Mehreen makes sure that her facebook is entirely different from the rest of her accounts as the medium is different. She posts about places, recent events, social happenings and her work related posts in the form of throwbacks and her latest ventures. We heart her lovely posts for their perfection. Again the best part she takes feedback from her fans seriously! :)

Snapchat

While snapchat is a relatively new phenomenon in Pakistan Mehreen proves to be one of the pioneers utilizing this medium effectively setting a trend for all the rest of the people in our fashion industry. Her snapchat is always fun to view highlighting her day activities from her work and personal life. We are a big fan of her cute daughter Aman on her snapchat acount :)

Twitter 

Yet again her twitter speaks of her life so well. She is a diva and yet the most humble person as we know from her accounts. She records and send messages to her fans, replies to their queries and favourite their tweets. What more you can expect from your favourite celebrity? We absolutely love Mehreen's quotes on life and motivation on twitter. In case you are feeling low and setting goals this is the most perfect account to follow to get inspired and work 

harder :) Follow her at @iMehreenSyed

Shahnameh's Eid Campaign

Shahnameh is a menswear brand for eastern clothing which has a strong philosophy and brand ideology. There is a strong connection with the roots of sub-continent and the legacy. The clothes also pay homage to our rich culture and history.
This time again for Eid Collection Shahnameh has come up with a different line. I like the fact that Umair Jaswal is the face of campaign and it is brilliantly shot by Abdullah Haris.

Having Umair Jaswal as the face of this campaign it is a testament to the fact that Shahnameh holds true to its values. 

What I love about the shoot is the styling and the location. You can expect a lot of bright colours along with subtle tones. Waistcoat is now an essential part of wardrobe. The colours dominating this Eid are blues, beiges and white.

Trends from Shahnameh

Staright Trousers

We see the shalwar replacing the straight trousers/pajama. Another word of advice if you think you can not pull off a pajama wear your kurtas with a shalwar.

Kolhapuris and khusas equally remain in trend this Eid. 

I surely can not wait to check out this amazing collection by Shahnameh with already having 5 kurtas in my wardrobe. Another reason to love this collection its fairly priced. Check the whole range at the website and their facebook page.

www.shahnameh.pk

www.facebook.com/ShahnamehHeritagewear